Let’s fuel the wonder

Global brand campaign & design

Enfamil was looking to distinguish themselves in a market full of competitors all touting the same benefits.
How did we market developmental nutrition in a way that stands out? We shifted the focus from checking off milestones to fueling everyday moments of wonder, giving parents something magical to relate to.

 

 

 

 

 Wonder sparks

Global guidelines

To bring the campaign to life, we created a design system that demonstrated how Enfamil, and the science in its products, fuels developmental wonders. Starting with base shapes derived from their own logo we crafted ownable photographic elements, benefit iconography, and HCP focused data visualization. We then built a complete design toolkit and guidelines to be distributed across all markets.

 
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