To introduce new Theraflu Fever Reducuction during the peak of flu season in Poland, we launched the world’s first outdoor ad to take your temperature. It detected if you had a fever, gave you a Thermo Selfie as proof you needed to take the day off, and told you where to pick up Theraflu Fever Reduction.
This outdoor campaign reached over 100,000 people a day, got an estimate 20 million media impressions and won a Cannes Bronze.
That Kind of Flu
During research we realized people all over the world describe and treat flus differently, but all of them said it was overwhelming and exhausting...the kind of flu that made you want to stay in bed all day and made even the little things feel impossible.