Twitter & Instagram

Special K needed a social face lift. Previously they just reposted fan content and didn't make any consistent content of their own. I oversaw the creative development of a new social identity for the brand and multiple product lines focusing on the deliciousness of the food and the quirky love fans have for their favorite cereal.






When Twitter introduced its poll functionality, we knew it was a great way to engage our consumers with hot button issues like "Big Spoon vs. Little Spoon." Sometimes things got a little heated, but it was all for the love of cereal.